Ford Dealer Video Test Drives On-the-Road, OEM Compliant, Matched to Every Vehicle on Your Lot
Enhance Your Ford Dealership SRPs and VDPs with Professionally Produced, On-the-Road Video Test Drives Matched to Your Full Inventory by Year, Make, Model, and Trim
Ford Shoppers Watch Two Hours of On-the-Road Video Before Visiting Your Dealership. Your VDPs Need to Match That Expectation
Seventy percent of car buyers watch up to two hours of on-the-road model video before stepping into a showroom.
The number one automotive search query on YouTube is “test drive.” Ford shoppers researching an F-150, a Bronco, a Mustang, or an Explorer are watching video content before they contact a dealer, request a quote, or book an appointment.
When that video is not on your vehicle detail page, they leave. They find it on YouTube. They land on a competitor listing that has it. Your traffic does not convert because your VDP gives them nothing to stay for.
WheelsTV delivers a professionally produced, on-the-road Ford video test drive to every VDP and Search Results Page on your dealer website, matched by year, make, model, and trim. No camera. No production team. No setup fees
Full Ford Lineup Coverage: F-150, Bronco, Explorer, Mustang, Maverick, Expedition, and Every Trim in Between
WheelsTV covers the complete Ford lineup from model year 2008 to present. New inventory. Pre-owned vehicles. Certified used stock. Every F-150 trim level. Every Bronco configuration. Explorer, Escape, Expedition, Maverick, Mustang, Ranger, Edge, Transit matched to your lot by VIN the day you go live.
Approximately 95% of the Ford vehicles on your lot will have a matched video from day one. That includes vehicles in transit with no photos yet. See how WheelsTV covers one of the most-researched models in the lineup, the 2024 Ford F-150 Lightning vehicle spotlight, and apply that same coverage logic to your entire Ford inventory.
Each video runs for two minutes. Structured. Broadcast quality. Chapters let shoppers navigate directly to what matters to them:
Video Chapter | What Shoppers Learn |
|---|---|
Intro | Model overview, year highlights, key positioning |
What’s New
| Updates versus prior model year relevant for returning buyers |
Exterior
| Body style, design details, dimensions, and color options |
Interior
| Cabin layout, seating, cargo space, and materials quality |
Technology
| Infotainment, SYNC system, connectivity, driver displays |
Power
| Engine specs, performance, towing capacity, and payload data |
Mileage
| City and highway ratings, hybrid and EV range, where applicable |
Safety
| Standard driver-assist features, crash test ratings, and safety systems |
Warranty
| Coverage terms, powertrain warranty, and roadside assistance |
Summary
| Key takeaways designed to move shoppers toward a decision |
OEM Compliant, FordDirect Compatible, ADA Approved, Ready to Deploy on Your Ford Dealer Website
WheelsTV video content is OEM-compliant and ADA-approved with closed captioning on every video. The content is research-driven and unbiased, built around the vehicle, not the transaction. This keeps it within Ford OEM website guidelines and FordDirect digital program standards.
Ford-Approved Website Platform | Integration Status |
|---|---|
Dealer.com
| Full integration — SRP and VDP deployment
|
CDK Global
| Full integration — VIN-matched video deployment
|
DealerOn
| Full integration FordDirect program is compatible
|
Dealer Inspire
| Full integration, Inventory-matched player
|
Dealer Eprocess
| Full integration
|
Dealer Venom
| Full integration
|
Dealer Fire
| Full integration
|
Naked Lime
| Full integration
|
Auto Revo
| Full integration
|
SpaceAuto
| Full integration
|
How WheelsTV Works Alongside Your Walkaround Videos, 360 Spins, and Existing Ford VDP Content
Walkaround videos and 360 spins show the specific unit on your lot. They answer one question: does this vehicle look clean and ready? That matters. WheelsTV answers a different question: what is it actually like to drive this Ford?
Model-level test drive video fills the research gap that inventory-specific tools do not cover. A Ford Bronco Outer Banks on your lot may have a walkaround. It does not have an on-the-road test drive showing how the vehicle handles, what the interior feels like in motion, or how the powertrain performs unless WheelsTV provides it.
Walkaround / 360 Spin | WheelsTV On-the-Road Test Drive |
|---|---|
Shows the specific unit on your lot
| Shows the model as it performs on the road
|
Answers: Does this vehicle look right?
| Answers: What is it like to own and drive this vehicle?
|
Unit-specific — limited to current stock
| Model library — covers every trim, new and used
|
No coverage for vehicles in transit
| Covers vehicles in transit from day one
|
Cannot capture EV range or driving dynamics
| On-road EV footage covers the Equinox EV and the Blazer EV fully
|
Produced by your team or vendor
| Broadcast quality — professionally produced at scale |
More OEM Video Solutions from WheelsTV, Toyota, Chevrolet, Honda, Nissan, and 30+ Brands
WheelsTV delivers on-the-road video test drives across the full automotive landscape from domestic brands to import, mainstream to premium.
- Toyota dealer video test drives matched inventory coverage for Toyota SRPs and VDPs
- Chevrolet dealer video test drives the full GM lineup from Silverado to Equinox
- Honda dealer video test drives Civic, CR-V, Pilot, Odyssey, and every trim
- Nissan dealer video test drives Altima, Rogue, Pathfinder, and the full Nissan lineup
Book a Demo See WheelsTV on a Live Ford VDP Before Your First Invoice
Ford shoppers are on your vehicle pages right now. Every F-150, Bronco, Explorer, and Maverick on your lot can have a professional, on-the-road test drive experience live on your site within days. No setup fees. No long contracts. No technical work required from your team. Review WheelsTV dealer pricing from $299 per month.
Common Questions Before Getting Started with WheelsTV
These are the questions Ford dealers ask most before signing up. Each answer reflects how WheelsTV actually works, no sales language, no vague claims.
Is the WheelsTV video matched to the specific Ford vehicle on my lot, or is it a model-level video?
It is a model-level test drive matched to the year, make, model, and trim of the vehicle on your VDP. Not the specific unit. A professionally produced, on-the-road test drive tells the full story of a Ford F-150 or Ford Bronco in a way that a parked walkaround cannot. It answers the research questions that turn browsers into leads.
Does WheelsTV cover pre-owned and certified used Ford inventory, not just new vehicles?
Yes. WheelsTV covers model years 2008 to present, which means your pre-owned and certified Ford inventory is covered alongside your new stock. Used vehicle shoppers watch more on-the-road video than new car buyers. The library depth matters especially for dealers carrying deep used inventory.
Will adding WheelsTV video to my Ford VDPs and SRPs affect my dealership website speed?
No. WheelsTV is optimized for automotive inventory page environments. The player is lightweight and built for fast loading on both mobile and desktop. Page speed scores are not impacted. Your site performance stays clean.
Does the video on Ford VDPs actually improve SEO performance for my dealership website?
Yes. Video increases time on site, reduces bounce rate, and adds structured content depth all signals that support stronger organic search rankings. WheelsTV also enables VideoObject schema markup, which makes your Ford video content eligible for rich results in Google Search. Ford VDPs with embedded video consistently show higher engagement than static photo listings.
How is WheelsTV different from the video content my current dealership website vendor already provides?
Most dealer website vendors provide 360 spins, photo carousels, or automated slideshow videos built from inventory photos. These show the specific vehicle. WheelsTV provides the model-level, on-the-road test drive experience that content Ford shoppers are currently leaving your site to find on YouTube. The two solutions cover different parts of the shopper decision journey.