WheelsTV Joins Forces With Edmunds.com

Aim to Deliver World's Most Comprehensive Automotive Video and Data Service

ACTON, MA, Nov. 15, 2004 - WheelsTV® (www.WheelsTV.net), the first television network devoted exclusively to the world's fascination with cars, trucks and motorcycles, has formed an alliance with Edmunds.com, the premier resource for automotive information.

Under terms of the alliance, Edmunds.com will provide its branded data, such as True Market Value Pricing®, Incentives and Rebates and True Cost to OwnSM to WheelsTV. Edmunds.com's automotive experts will appear on WheelsTV sharing consumer tips, reporting on breaking news, and appearing in series and specials. Discussions are underway for programs based on Edmunds.com features: 10 Steps to Buying a New Car, Confessions of a Car Salesman, Road Tests, Defensive Driving for Teenagers and Edmunds.com Used Car Best Bets.

In return, WheelsTV will provide Edmunds.com with a national television presence and branded video content for its website.

WheelsTV is slated to launch in 2005. Its premier Video on Demand (VOD) service will profile the top 200 autos, light trucks, SUVs, motorcycles and limited production exotic cars.

"We believe that WheelsTV's Top 200 will be an essential consumer service for the cable industry," said Jim Barisano (left), WheelsTV chairman and co-founder. "Consumers who are shopping for new vehicles or are interested in the latest designs can turn to cable operators' VOD services for exciting, comprehensive vehicle profiles. Plus, with new vehicles constantly coming to market, consumers will return again and again. This will acquaint consumers with the benefits of VOD and build cable subscriber loyalty."

"Our alliance with WheelsTV is a significant opportunity for both companies," said Bob Kurilko, vice president of Edmunds.com. "Edmunds.com gains the immediate benefit of reaching millions of television and Video on Demand (VOD) viewers who are seeking information on cars and light trucks, and WheelsTV benefits from access to the assets of the world's leading automotive information provider."

Said Barisano, "Our alliance with Edmunds.com, the recognized leader in automotive information, will provide our collective audience with the most comprehensive automotive video and data service in the industry. This is a terrific brand-extension opportunity that will deliver a valuable consumer service and put both companies in front of television viewers and Internet users with a real interest in motor vehicles. It's a big win for everyone."